Aircover, the world’s first real-time, in-meeting sales coaching software for B2B revenue teams, is thrilled to announce that Ralph Barsi, VP of Global Inside Sales at enterprise automation company, Tray.io, is now an advisor to the company.

Ralph is a veteran SaaS leader, advisor, and investor, with close to 30 years of experience building and leading world-class organizations. Prior to Tray.io, Barsi was the Senior Director of Global Sales Development at ServiceNow, and served as VP of Field Operations at Achievers through its acquisition by Blackhawk Network. Ralph’s approach to sales development leadership has made his teams a driving force behind multiple high-performing SaaS organizations. 

“We’re thrilled to welcome Ralph to our team as an advisor. He has built and led top notch sales development organizations and is an influential voice in the SaaS sales community,” says Andrew Levy, CEO and Co-Founder of Aircover. “His expertise in this area will be invaluable as we extend the Aircover experience for sales development.”

Barsi will be advising on a variety of initiatives, including revenue generation activities, go-to-market planning, product roadmap, and more.

“I’m excited and humbled to represent Aircover, especially now, as they break new ground across the sales development landscape,” said Barsi. “The team focuses on the success of its customers and adheres to high standards. The founders, in particular, are class acts and see that Aircover makes a positive impact on our industry. I’m excited to contribute to the effort.” 

Barsi dedicates much of his time serving others. In addition to his work at Tray.io, Ralph mentors and advises a host of SaaS leaders and leadership programs, such as #GirlsClub and Women in Sales North America.